Five brands for South India.
Identity, packaging, signage, social and paid ads for a restaurant, a hospital, a snack label, an apparel studio and a school.
MOCK PORTFOLIO. This is sample work created by Tuskers.me for practice and demonstration. Every client, brand name and figure here is invented. None of these are real client projects.
Premium restaurant · Coimbatore
Kaappi Vadaiகாப்பி வடை
A filter coffee and vadai house for people who grew up on both and want them done properly. Brass tumblers, banana-leaf service, a menu that reads like a small book.
Palette
#2A160E#D99A2B#F2E2C0#6C8F4B#B5361FTypography · Fraunces
Aa
Kaappi Vadai set in Fraunces, supported by Hanken Grotesk.
The idea
The mark stacks the two stars of the menu: a vada ring floating over a davara tumbler. The palette follows the drink, from dark decoction through milk to brass.
Hospital · Madurai
Thulasi Care Hospitalதுளசி கேர்
A 220-bed multispeciality hospital that wanted to feel less like a hospital. The brand needed to calm a waiting room, guide a first-time visitor and carry a health-camp campaign.
Palette
#0B4A47#F2A52B#EAF5F1#57A15A#D7473ATypography · Figtree
Aa
Thulasi Care Hospital set in Figtree, supported by Hanken Grotesk.
The idea
Thulasi (holy basil) is in every Tamil courtyard and has a long link with healing. The leaf holds a plus sign cut from its own vein, so the cross reads as part of the plant.
Healthy snacks · Urban South India
Paatti Veeduபாட்டி வீடு
Millet murukku, jaggery chikki and oil-light banana chips, made to a grandmother's recipe and sold to people who read ingredient lists. The social page is the main shop window.
Palette
#C8741F#3E2234#3F7D3A#FFF3DC#F4B72CTypography · Baloo 2
Aa
Paatti Veedu set in Baloo 2, supported by Hanken Grotesk.
The idea
A small house with a kolam on its wall. Everything on the page is warm, hand-sized and a little teasing, as if paatti herself were writing the captions.
Contemporary apparel · Chennai
Oosi Nool Studioஊசி நூல்
A clothing label that reinterprets South Indian weaves and everyday silhouettes for people in their twenties. It needed a quiet brand and a loud, measurable ad system.
Palette
#161B3D#E2412F#F1EBDD#D9A441#0B0E24Typography · Syne
Aa
Oosi Nool Studio set in Syne, supported by Hanken Grotesk.
The idea
Oosi nool means needle and thread. The thread draws a loop around the needle, a stitch that is also a letter O. It works as a woven label, a favicon and a hangtag punch.
School · Salem
Thenral Vidya Mandirதென்றல் வித்யா மந்திர்
A CBSE school with a new campus and an admissions season to win. The brand had to feel trustworthy to parents and cheerful to six-year-olds.
Palette
#14305C#F4B223#5BA4D9#3E9B6D#F5F8FDTypography · Lexend
Aa
Thenral Vidya Mandir set in Lexend, supported by Hanken Grotesk.
The idea
Thenral is the gentle breeze. An open book becomes a horizon, the sun rises from its spine, and a few breeze lines drift out from the pages.
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Tuskers.me · Pollachi, Tamil Nadu · Mock portfolio, 2026